What is an Enterprise AI Visibility Audit?

A structured review of how your brand appears in major generative AI systems. It measures mentions, accuracy, and competitive presence using the PSOS™️ metric to quantify visibility in AI answers.

Why should CMOs and boards care about AI visibility?

AI assistants are increasingly the first stop for decisions. If your brand is absent or misrepresented in short-list answers, you risk lost revenue, weaker brand equity, and governance concerns.

How is a PSOS™️ score calculated?

PSOS™️ is the share of top AI answers that reference your brand versus peers. The audit runs controlled prompts across leading models, captures results, and benchmarks visibility by category.

What business outcomes can a PSOS™️ Audit deliver?

Revenue protection, competitive benchmarking, reputation management, and governance reporting with a standardized KPI for executive and board oversight.

Is a one-time audit enough?

LLMs retrain regularly and visibility can decay within 30–90 days. One audit is a snapshot; ongoing PSOS™️ programs track trends and sustain first-mention advantage.

What does implementation involve?

Designing realistic prompt sets, running controlled queries across models, producing a scorecard and competitor benchmark, and delivering actions across schema, Wikidata, llms.txt, and PR alignment.

PSOS™ Audit - The Governance-Grade Standard for AI Visibility

A PSOS™ Audit transforms AI visibility from an unknown risk into a measurable KPI. It provides boards and executives with a comprehensive, evidence-based audit - quantifying exposure, benchmarking competitors, and delivering a structured roadmap for revenue protection, growth, and reputational assurance.

Why It Matters

When a customer asks an AI assistant:

"Who is the best provider in our industry?" - only one or two brands are returned.

If your enterprise is absent, misrepresented, or ranked behind competitors, you are invisible at the moment of decision.

For boards, this creates direct fiduciary, financial, and reputational implications:

Revenue erosion as flows are diverted to competitors.
Misinformation risk undermining brand trust.
Lost competitive advantage when historic Google positions no longer matter.
Governance gaps without measurable KPIs to manage visibility.

What a PSOS™ Audit Delivers

A 60+ page governance-grade audit designed for the CEO, CFO, CMO, CRO, and board.

Each audit includes:

Prompt Share of Search (PSOS™) Score

A standardized KPI showing how often - and how prominently - your brand appears compared to competitors in AI answers.

Visibility & Accuracy Analysis

Identification of omissions, misinformation, or misranked results across leading assistants.

Sector Benchmarking

Comparison with peers using insights from the AIVO 100™ and additional sector-specific data cuts.

Reputation & Narrative Risk Review

Analysis of misinformation, competitor bias, and narrative decay.

Revenue Impact Modelling

Quantification of lost and potential flows, tied to financial exposure.

Action Roadmap for Improvement

Prioritized solutions across knowledge graphs, citations, structured data, PR alignment, and indexing strategies.

Board-Ready Report

Compliant with governance standards, designed for inclusion in risk registers and executive reporting.

Return on Investment for Enterprises

A PSOS™ Audit is not a marketing deliverable. It is a strategic governance tool that supports:

Revenue Protection: Safeguard demand before competitors capture flows.
Revenue Uplift: Identify competitive slots and capture unoccupied opportunities.
Brand Control: Ensure consistent, accurate answers across AI systems.
Competitive Edge: Benchmark against peers and outpace incumbents.
Governance Compliance: Equip boards with a defensible, standardized KPI.
Futureproofing: Anticipate model retraining risks and lock in enduring visibility.

Audit Pathway

The PSOS™ Audit is part of the structured governance continuum:

Risk Probe (Snapshot) → rapid diagnostic
PSOS™ Audit (Comprehensive) → board-grade assurance
Certification (Validation) → global compliance symbol

Why Boards Trust PSOS™ Audits

Designed for boardrooms, not marketing teams
Standardized methodology (AIVO Standard™ 9-Stage Framework)
Governance-grade KPIs (PSOS™ Score)
Global benchmarking (AIVO 100™ Index)
Solutions roadmap - not just findings, but a plan for action

Engagement Options

One-time Audit: Immediate visibility, risk, and opportunity mapping.
Ongoing Audit Program: Quarterly or biannual audits with continuous guidance, keeping pace as AI models retrain and evolve.

Boards do not govern cybersecurity or finance on guesswork.

AI visibility requires the same assurance.

A PSOS™ Audit translates AI-era visibility into measurable KPIs that boards can govern, executives can act on, and investors can trust.

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Download Sample Audit Overview